Wednesday, March 13, 2013

How 25 tech companies got their names

APPLE:

According to Steve Jobs, Apple was so named because Jobs was coming back from an apple farm, and he was on a fruitarian diet. He thought the name was "fun, spirited, and not intimidating." The image of the bitten apple evokes the Christian creation myth of Adam and Eve--interestingly, the story of human beings' first sin against God. By eating the forbidden apple, goes the story, humans gained knowledge but lost paradise.









Facebook: Name stems from the colloquial name of books given to newly enrolled students at the start of the academic year by university administrations in the US with the intention of helping students to get to know each other better. (REUTERS/Thomas Hodel/Files )






Twitter: Having rejected the name Twitch for their social networking service, co-founder Jack Dorsey says: "we looked in the dictionary for words around it and we came across the word 'twitter' and it was just perfect. The definition was 'a short burst of inconsequential.







Accenture:
From "Accent on the future". The name Accenture was proposed by a company employee in Norway as part of an internal name finding process (BrandStorming). Before 1 January 2001, the company was called Andersen Consulting. (AFP PHOTO LOIC VENANCE)




SAMSUNG:
According to the founder of Samsung Group, the meaning of Samsung is "tristar" or "three stars". The word "three" represents something "big, numerous and powerful"; the "stars" mean eternity. (REUTERS/Kim Hong-Ji/Files





Adobe Systems: From the Adobe Creek that ran behind the house of co-founder John Warnock. (Justin Sullivan/Getty Images/AFP)







Google: An originally accidental misspelling of the word googol and settled upon because google.com was unregistered. Googol was proposed to reflect the company's mission to organize the immense amount of information available online. (Googol is equivalent to ten raised to the power of a hundred.) (REUTERS/Mark Blinch)






Acer: Born as Multitech International in 1976, the company changed its name to Acer in 1987. The Latin word for “sharp, acute, able and facile”.



Skype: The original concept for the name was Sky-Peer-to-Peer, which morphed into Skyper, then Skype. (REUTERS/David Loh)






Dell: Named after its founder, Michael Dell. The company changed its name from Dell Computer in 2003. (REUTERS/Joshua Lott)






Amazon.com: Founder Jeff Bezos renamed the company Amazon (from the earlier name of Cadabra.com) after the world's most voluminous river, the Amazon. He saw the potential for a larger volume of sales in an online (as opposed to a bricks and mortar) bookstore. (Another story goes that Amazon was chosen to cash in on the popularity of Yahoo, which listed entries alphabetically.) (Photo by David McNew/Getty Images)








Infosys: Short form of ‘Information Systems’ (REUTERS/Vivek Prakash/Files)




Cisco : Short for San Francisco. (REUTERS/Mike Blake)






Lenovo Group: A portmanteau of "Le-" (from former name Legend) and "novo", pseudo-Latin for "new". This Chinese company took over IBM's PC division. (REUTERS/Tyrone Siu)







Microsoft :
Coined by Bill Gates to represent the company that was devoted to microcomputer software. Originally christened Micro-Soft, the '-' disappeared on 3/2/1987 with the introduction of a new corporate identity and logo. (REUTERS/Rick Wilking/Files)










Epson: Epson Seiko Corporation, the Japanese printer and peripheral manufacturer, was named from "Son of Electronic Printer" after a highly successful model, the EP-101. (Photo by Justin Sullivan/Getty Images)






Novell: Novell, Inc. was earlier Novell Data Systems co-founded by George Canova. The name was suggested by George's wife who mistakenly thought that "Novell" meant new in French. (Nouvelle is the feminine form of the French adjective 'Nouveau'. Nouvelle as a noun in French is 'news'.) (Photo by George Frey/Novell via Getty Images)





Compaq: From computer and "pack" to denote a small integral object; or: Compatibility And Quality; or: from the company's first product, the very compact Compaq Portable. (Photo by Justin Sullivan/Getty Images) [Note: Struggling in the aftermath of the dot-com bubble bust, Compaq was acquired for $25bn by HP in 2002.]







Mozilla Foundation From the name of the web browser that preceded Netscape Navigator. When Marc Andreesen, co-founder of Netscape, created a browser to replace the Mosaic browser, it was internally named Mozilla (Mosaic-Killer, Godzilla) by Jamie Zawinski. (Photo Illustration by Alexander Hassenstein/Getty Images)







HP: Bill Hewlett and Dave Packard tossed a coin to decide whether the company they founded would be called Hewlett-Packard or Packard-Hewlett. (Photo by Justin Sullivan/Getty Images)







Asus : Named after Pegasus, the winged horse of Greek mythology. The first three letters of the word were dropped to get a high position in alphabetical listings. An Asus company named Pegatron, using the spare letters, was spun off in 2008. (Photo by Sean Gallup/Getty Images)







Sun Microsystems Its founders designed their first workstation in their dorm at Stanford University, and chose the name Stanford University Network for their product, hoping to sell it to the college. They did not. (Photo by Justin Sullivan/Getty Images)






HTC Corporation: A contraction of its original corporate name, High Tech Computer Corporation. (Photo by Ethan Miller/Getty Images)







Groupon: Chief executive Andrew Mason used the derivation as his five-word acceptance speech at the 2011 Webby Awards ceremony: "It's short for group coupon." (Photo by Scott Olson/Getty Images)





IBM: Named by Tom (Thomas John) Watson Sr, an ex-employee of National Cash Register (NCR Corporation). To one-up them in all respects, he called his company International Business Machines. (Photo by Araya Diaz/Getty Images for TechCrunch)





Oracle : Larry Ellison, Ed Oates and Bob Miner were working on a consulting project for the CIA. The code name for the project was Oracle. The project was designed to use the newly written SQL database language from IBM. The project was eventually terminated but they decided to finish what they started and bring it to the world. Later they changed the name of the company, Relational Software Inc., to the name of the product.







eBay: Pierre Omidyar, who had created the Auction Web trading website, had formed a web consulting concern called Echo Bay Technology Group. "Echo Bay" did not refer to the town in Nevada, "It just sounded cool", Omidyar reportedly said. Echo Bay Mines Limited, a gold mining company, had already taken EchoBay.com, so Omidyar registered what (at the time) he thought was the second best name: eBay.com. (Photo by Michael N. Todaro/Getty Images for ...





SAP: SystemAnalyse und Programmentwicklung (German for "System analysis and program development"), a company formed by five ex-IBM employees who used to work in the 'Systems/Applications/Projects' group of IBM. Later, SAP was redefined to stand for Systeme, Anwendungen und Produkte in der Datenverarbeitung (Systems, Applications and Products in Data Processing).





No comments:

Post a Comment